Throughout my career, I’ve developed and executed product marketing and growth strategies, launched innovative features (GTM), and built impactful programs for startups and global brands. In recent years, as a consultant, I’ve helped companies optimize existing products and implement product-led growth (PLG) strategies to accelerate their success.
While every business is unique and sales cycles differ, the challenges they face are often similar regardless of B2C or B2B: driving traffic, improving conversion rates (CRO), increasing lifetime value (LTV), boosting sales, and optimizing customer acquisition costs (CAC). My experience has taught me to adapt quickly to different business models and market conditions, ensuring sustainable growth in an ever-evolving landscape.
Adaptability has never been more crucial than in today’s AI-driven world. AI is revolutionizing business operations, enhancing efficiency across teams and product lines. I’ve embraced AI as a powerful tool to drive more intelligent decision-making—thinking in quantum possibilities rather than traditional linear approaches.
Yet, while AI enhances our capabilities, it can never replace the human elements of empathy, intuition, and morality. AI is the canvas; we are the paintbrush. Leveraging this technology for my clients has been both exciting and transformative.
SELECT PRODUCT MARKETING & GROWTH work follows.
