About
Born in D.C.
Grew up in Indiana.
Studied in Indiana & Finland.
Reside in San Francisco.
At home everywhere.
15 years+ proven product marketing and growth experience at start-ups and global brands. I have a diverse professional background across marketplaces, e-commerce, fintech, SaaS, and hardware in B2C, B2B and DTC.
Multi-disciplined complete funnel marketer driving growth via: strategy (unique value proposition, market understanding, competitive analysis); acquisition (personas, GTM, conversion rate, channel mix, analytics, CPL, CAC, CLTV); retention (personalization, product value, loyalty, CRR, NPS, CSAT, CLTV); technology (marketing automation / CRM, business intelligence, scalability).
Utilize a qualitative (why) and quantitative (what) data approach to create products, programs, and experiences people love while also using rapid test-and-learn methodologies anchored in driving results and insights.
I pride myself on being curious, learning via listening, trying, failing, doing, knowledge sharing, and building meaningful relationships.
Reflections - Grand Tetons, Wyoming
“Let your mind become the dark room where you develop positives over negatives. ”
“No pessimist ever discovered the secret of the stars or sailed to an uncharted land.”