Marketing & Growth Consultant @ Right Side Up

Marketing agency providing the collective skills to accelerate growth and help achieve business goals (from bootstrapped to publicly traded with billions in transactions). Worked for various businesses as a pinch-hitting growth marketing freelancer for this full-service agency.

Roofstock - Oakland, CA

Background
I was brought in as a consultant, holding a Product Marketing role. I worked on many types of different projects from building fully functioning prototypes, interviewing investors / customers (voice of customer) to creating / running experiments and doing research.

Objective
With this project, we needed to differentiate between “Roofstock” listings and ”Partner” listings that were new by what was the main CTA displayed on the listing in the marketplace. I decided the fastest way to get insights was to use Usertesting.com to get the insights we wanted.

Outcome
After many usertests, the research yielded a clear winner: “Exclusive” (for Roofstock) and “Select” (for partners).

Plastiq - San Francisco, CA

Background
I was brought in as a consultant, holding a Growth Marketing role. I worked on many types of different projects.

Objective
With this project, I was tasked with setting up their email marketing automation through Salesforce Marketing Cloud, including defining the rules for when to send specific emails and when to send them as they didn’t have segmented welcome drips nor trigger type campaigns

Outcome
Initial results were positive. I left to take another consulting gig at Roofstock before being able to capture the full impact after a few months.

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Senior Product Marketing Manager @ Roofstock