Hello, Christo here.
I'm a Product Marketing and Growth Leader with 15+ years of experience living in San Francisco, CA.
I possess deep knowledge of product marketing, marketing, product design & growth strategies across B2C, B2B and DTC.
Fascinated with the psychology of the why behind customer conversion (or not) to produce creative stories, positioning, and innovative solutions representing the customer voice to drive results.
I'm excited about AI to drive more intelligent decision-making—thinking in quantum possibilities rather than traditional linear approaches. Leveraging this technology for my clients has been both exciting and transformative.
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Get to Know Me A Little
Transamerica Puddles - San Francisco
Empathetic Storyteller: I believe in the power of qualitative insights. It’s critical to always keep in mind the customer so you can understand and share their feelings when creating products and positioning.
Collaborator: Working in a silo is much less effective than working with others, and the outcome is going to be much better.
Growth Accelerator: A business can use many different levers to drive growth. Each company is unique, yet there are pillars almost all can leverage: strategy, acquisition, retention, technology, and funnel optimization.
Data, UX, and Design: Are all hugely important for the pillars of growth above. They impact all of them in different yet similar ways.
Strategic, Tactical, IC, Executor: I wear many hats depending on the needs of the business. You could say a bit of a chameleon. Whatever the business needs, I can help deliver those results.
Marketing & Growth Approach
Ocean Beach Sunset - San Francisco
Inspiration is all around us.
Be open to new ideas.
Embrace uncertainty. Question.
Be free of limiting beliefs.
Collaborate. Brainstorm.
Leverage quantum thinking.
Use quant and qual insights.
Recognize barriers. Identify levers.
Research. Hypothesize.
Experiment. Analyze.
Execute. Fail. Succeed. Learn. Share.
Pivot or scale.
Power Up Your Business
With The Champ - Spring Training, AZ
The greatest was one of my heroes growing up. It was such a treat to meet him in person.
I’ve worked full-time for brands like Shopify - Roofstock - Ingenio - AT&T.
Over the last couple of years, I’ve been consulting under my own brand, working with various companies to help them create, execute, and implement product marketing and growth strategies and programs for and with them.
Doing many things like (not exhaustive) strategy, GTM, UX improvements, AI, conversion rate optimization, PMM, content marketing, SEO, acquisition, retention, and lifecycle (messaging) across many industries in B2C, B2B & DTC.
“If my mind can conceive it, if my heart can believe it, then I can achieve it.”
“A person who never made a mistake never tried anything new.”